ọdịnaya
Eleven seconds is how long it takes a person to decide whether to watch the video further or switch to another. How to attract attention, and most importantly — how to keep? Says business coach Nina Zvereva.
On average, a person receives about 3000 informational messages during the day, but perceives only 10% of them. How do you get your message into those 10%?
Gịnị mere 11 sekọnd?
This figure was suggested to me by the viewing depth counter on YouTube. After 11 seconds, users switch their attention from one video to another.
What can be done in 11 seconds?
Here’s where to start if you want to grab attention:
egwuregwu. People are ready to miss important information, but not ready to miss a joke. Prepare jokes ahead of time if you’re not the type to improvise easily.
Kwuo akụkọ. If you start with the words “once”, “imagine”, then you immediately get a credit of trust for two minutes, no less. The interlocutor will understand: you are not going to load or scold him, you are just telling a story. Better to keep it short. Show that you value the time of your interlocutor.
Enter into communication — ask first a personal question, take an interest in business.
Iheja. Report some sensational fact. Breaking through the information noise in the head of a modern person, especially a teenager, is difficult, so the sensation will attract his attention.
Report the latest news. “Do you know that…”, “I will surprise you”.
How to keep attention?
Grabbing attention is just the first step. So that interest in your words does not decrease, remember the universal laws of communication. We listen if:
We care about what they tell us
– This is new and/or surprising information for us
— They talk about us personally
– We are told about something cheerfully, emotionally, sincerely, artistically
So before you start talking, think:
Why would a person listen to it?
– what do you want to say, what is your goal?
— Is this the moment?
Is this the right format?
Answer for yourself each of these questions, and then you will not be mistaken.
Nke a bụ ndụmọdụ ndị ọzọ:
– Try to keep it short, fun and to the point. Speak only the words that matter. Remove pathos and edification, avoid empty words. Better hold a pause, look for the exact phrase. Do not rush to say the first thing that comes to mind.
— Feel the moment when you can ask and speak, and when it is better to remain silent.
Try to listen more than talk. Make it clear what you hear and remember what the other person says about himself. You can start a conversation with a question about this: “You were going to the doctor yesterday, how did you go?” Questions matter more than answers.
— Do not force anyone to communicate. If the child is in a hurry to go to the cinema, and the husband is tired after work, do not start a conversation, wait for the right moment.
Don’t lie, we are sensitive to lies.
From Nina Zvereva’s speech as part of Tatyana Lazareva’s project «Weekend with Meaning» on May 20, 2017.