Ụfọdụ na-enweta uru n'ọrụ mgbe ha na-arụ ya n'ụzọ nke aka ha. Mmadụ na-agbalịsi ike ịbụ onye kasị mma ma na-amụ ihe mgbe nile. Ndị Ịtali nwere usoro nhazi nke ha: maka ọrụ iji weta ọṅụ, ọ ghaghị ịdị na ndụ site na nwata! Gianni Martini, onye nwe Italian winery Fratelli Martini na Canti ika, kwuru banyere ahụmahụ ya.
It’s hard to imagine how you can think only about work. But for Gianni Martini, this is normal: he does not get tired of talking about wine, about the intricacies of the grape business, the nuances of fermentation, aging. He looks like he came to Russia to hang out at some social event — in jeans with a jacket and a light white shirt, with careless bristles. However, he only has an hour of time — then one more interview, and then he will fly back.
The company, run by Gianni Martini — don’t let the name fool you, no connection to the famous brand — is based in Piedmont. This is the largest private farm in all of Italy. Every year they sell tens of millions of bottles of wine around the world. The company remains in the hands of one family.
"Maka Italytali, ọ bụ ihe a na-ahụkarị," Gianni na-achị ọchị. N'ebe a, a na-eji ọdịnala kpọrọ ihe ọ bụghị ihe na-erughị ike ịgụ nọmba. Anyị gwara ya banyere ịhụnanya ya maka ọrụ, ịrụ ọrụ na gburugburu ezinụlọ, ihe ndị ka mkpa na ụkpụrụ.
Psychology: Ezinụlọ gị na-eme mmanya kemgbe ọtụtụ ọgbọ. Ị nwere ike ịsị na ị nweghị nhọrọ?
Gianni Martini: M tolitere n'ógbè ebe ime mmanya bụ omenala dum. Ị̀ ma ihe ọ bụ? Ị gaghị enwe ike iche ihu ya, mmanya na-adị mgbe niile na ndụ gị. Ihe m chetara n’oge m bụ nwata bụ oyi na-atọ ụtọ nke okpuru ulo, isi ísì ụtọ nke gbaa ụka, ụtọ mkpụrụ vaịn.
Oge okpomọkụ niile, ụbọchị ọkụ na anwụ na-acha, mụ na nna m nọrọ n'ubi vaịn. Ọrụ ya masịrị m nke ukwuu! Ọ bụ ụfọdụ ụdị anwansi, elere m ya anya dị ka a ga-asị na ọ na-asụpe. Ọ bụghịkwa m naanị m nwere ike ikwu otú ahụ gbasara onwe m. E nwere ọtụtụ ụlọ ọrụ na-emepụta mmanya gbara anyị gburugburu.
Mana ọ bụghị ha niile enwetala ụdị ihe ịga nke ọma…
Ee, mana azụmahịa anyị ji nke nta nke nta tolite. Ọ dị naanị afọ 70 na m so na ọgbọ nke abụọ nke ndị nwe ya. Nna m, dị ka m, nọrọ ọtụtụ oge n'ụlọ nri na n'ubi vaịn. Ma agha ahụ malitere, ọ gara agha. Ọ dị naanị afọ iri na asaa. Echere m na agha ahụ mere ka obi sie ya ike, mee ka ọ kwụsie ike na mkpebi siri ike. Ma ọ bụ ikekwe ọ bụ.
Mgbe a mụrụ m, ihe a na-emepụta na-elekwasị anya na ndị obodo. Nna m anaghị ere mmanya ọ bụla n'ime karama, kama na nnukwu tub. Mgbe anyị malitere ịgbasa ahịa wee banye mba ndị ọzọ, naanị m na-agụ akwụkwọ n'ụlọ akwụkwọ ike.
Gịnị bụ ụlọ akwụkwọ a?
Ha na-amụ ime mmanya. Adị m afọ iri na anọ mgbe m banyere. Na Italy, mgbe afọ asaa nke ụlọ akwụkwọ praịmarị na sekọndrị, e nwere ọkachamara. M na-amabu mgbe ahụ na m nwere mmasị. Mgbe ahụ, mgbe ọ gụsịrị akwụkwọ n'ụlọ akwụkwọ sekọndrị, ọ malitere ịrụ ọrụ na nna ya. Ụlọ ọrụ ahụ na-etinye aka na mmanya ma na-egbuke egbuke. A na-ere mmanya ndị ahụ na Germany, Italy na England. M ga-amụta ọtụtụ ihe na omume.
Gị na nna gị arụkọ ọrụ ọ̀ bụ ihe ịma aka?
O were m afọ abụọ iji nweta ntụkwasị obi ya. O nwere àgwà siri ike, e wezụgakwa, o nwere ahụmahụ n'akụkụ ya. Ma, m mụtara nkà a ruo afọ isii ma ghọta ihe ka mma. Ruo afọ atọ, enwere m ike ịkọwara papa m ihe e kwesịrị ime ka mmanya anyị dịkwuo mma.
Dịka ọmụmaatụ, ịgba ụka mmanya na-emekarị site n'enyemaka nke yist, nke a na-emepụta n'onwe ya. Ma ahọpụtara m ihe iko achịcha pụrụ iche wee tinye ha ka mmanya dị mma. Anyị na-ezute mgbe niile ma na-ekwurịta ihe niile.
Nna m tụkwasịrị m obi, n'ime afọ iri, akụkụ akụ̀ na ụba nile nke okwu ahụ adịworị m n'ahụ́. N’afọ 1990, m mere papa m ka ọ mụbaa ego ọ na-etinye n’ụlọ ọrụ ahụ. Ọ nwụrụ afọ anọ ka e mesịrị. Anyị arụkọla ọrụ ọnụ ihe karịrị afọ iri abụọ.
Site na mmeghe nke ahịa mba ụwa, ụlọ ọrụ ahụ enwekwaghị ike ịnọgide na-azụ ahịa ezinụlọ mara mma? Ọ nwere ihe lara?
In Italy, any company — small or large — still remains a family business. Our culture is Mediterranean, personal connections are very important here. In the Anglo-Saxon tradition, a small company is created, then a holding, and there are several owners. All this is rather impersonal.
Anyị na-agbalị idobe ihe niile n'otu aka, iji mee ihe niile n'adabereghị. Ndị na-emepụta nnukwu ihe dị ka Ferrero na Barilla ka bụ ụlọ ọrụ ezinụlọ. A na-esi n'aka nna na-ebufe ihe nile n'ụzọ nkịtị. Ha enweghịdị òkè.
When I entered the company at the age of 20, I did a lot of structure. In the 1970s, we began to expand, I hired a lot of people — accountants, salesmen. Now it is a company with «broad shoulders» — clearly structured, with a well-functioning system. In 2000 I decided to create a new brand — Canti. It means «song» in Italian. This brand personifies modern Italy, which lives in fashion and design.
Mmanya ndị a na-enye ọñụ, ike, na-esi ísì ụtọ na ụtọ bara ụba dị ọcha. Site na mmalite, achọrọ m ịhapụ onwe m na ogidi ndị Ịtali ochie, site na mpaghara ndị mmadụ niile maara nke ọma. Piedmont nwere nnukwu ikike maka mmanya ọhụrụ na-eto eto. Achọrọ m ịnye onye na-azụ ahịa àgwà nke dị n'elu na karịa ihe dị na otu ọnụahịa.
Ụwa nke Canti bụ ngwakọta nke ụdị a nụchara anụcha, omenala oge ochie na ụdị ọṅụ Ịtali nke ndụ. Kalama ọ bụla nwere ụkpụrụ nke ndụ na Italy: agụụ maka nri dị mma na mmanya dị mma, mmetụta nke ịbụ onye na mmasị maka ihe niile mara mma.
What is more important — profit, the logic of development or tradition?
Dabere na ikpe ahụ. Ọnọdụ na-agbanwekwa maka Italy. Echiche n'onwe ya na-agbanwe. Ma mgbe ihe niile na-arụ ọrụ, m ji njirimara anyị kpọrọ ihe. Dịka ọmụmaatụ, onye ọ bụla nwere ndị nkesa, anyị na-ekesa ngwaahịa anyị n'onwe anyị. Enwere alaka anyị na mba ndị ọzọ, ndị ọrụ anyị na-arụ ọrụ.
Anyị na nwa anyị nwanyị na-ahọrọ ndị isi ngalaba mgbe niile. Ọ ka gụsịrị akwụkwọ na ụlọ akwụkwọ ejiji na Milan na nzere n'ịkwalite ika. M wee rịọ ya ka mụ na ya rụkọọ ọrụ. Eleonora bụzi onye na-ahụ maka atụmatụ onyonyo ụwa nke ika a.
Ya onwe ya weputara wee gbaa vidiyo, o welitere ụdị n'onwe ya. N'ọdụ ụgbọ elu niile dị n'Ịtali, mgbasa ozi ọ mepụtara. M na-akpọlite ya n'oge. Ọ ga-amarịrị ụlọ ọrụ niile: akụnụba, mbanye, ọrụ na ndị na-ebubata ya. Anyị na nwa anyị nwanyị nwere mmekọrịta chiri anya, anyị na-ekwu maka ihe niile. Ọ bụghị naanị na ọrụ, kamakwa n'èzí.
Kedu ka ị ga-esi kọwaa ihe kachasị mkpa na echiche Ịtali?
I think it’s still our reliance on the family. She always comes first. Family relationships are at the heart of companies, so we always treat our business with such love — all this is passed along with love and care. But if my daughter decides to leave, do something else — why not. The main thing is that she is happy.