Even if mentalities evolve too slowly, there is progress! In Great Britain, a 7-year-old girl with Down syndrome, better known under the name of Down’s syndrome, has just been chosen to be the face of a clothing brand. This is indeed what the Daily Mail reports.
Little Natty, from the town of Padstow, has been selected from among a hundred young models to be the face of the new campaign for the Sainsbury’s brand, the third largest English chain of stores.
The girl thus becomes the main model of their school uniforms.. Customers, young and old, will be able to stroll in the stores and find the posters of the little star. It will also be on the brand’s catalogs. Like a real star!
“We are delighted that so many people will now see that Natty is just a lovely, bright and cheerful little girl,” explains the young model’s mother.
© Daily Mail
Sainsbury’s is here a great demonstration of the acceptance of the difference. But this type of approach is still too rare. What is it shocking to put a baby with Down’s syndrome at the top of the bill as long as it is not a question of recovering the handicap to sell … but quite simply to move mentalities, or show that anyone can be beautiful. At a time when appearance and the pursuit of perfection take precedence over everything, brands certainly fear for their brand image. Fortunately, some dare to take the lead. And this is not the first time that a children’s brand has decided to take young people with Down’s syndrome to represent its collections.. In 2011, Alysia Lewis, owner of Urban Angels, a British child modeling agency, chose Taya for her liveliness and sense of humor. “She’s an incredibly photogenic child,” she said then. And I agree with her. What could be more beautiful than a child’s smile!
© Daily Mail
In 2012, in the United States, little Ryan, aged 6, paraded for the Nordstrom and Target brands.
The same year, it was the Spanish stylist, Dolorès Cortes, specializing in the design of swimsuits, who had taken as a muse, Valentina, a 10-month-old girl with Down’s syndrome. As explained by the designer at l ‘era : ” People with Down’s syndrome are equally beautiful and deserve the same opportunities as everyone else. I am delighted that valentina poses for us ".
Hope this makes others want to …
Elsy