Ndị agha ụwa niile: ihu ọma na nke bara uru na ude ahụ

To improve your mood and get a charge of optimism, just read the annotation to the cream or serum. The brightest prospects, reliable guarantees backed up by impressive figures – how can you not believe that old age and wrinkles will bypass you?

But it is precisely because of such an abundance of high-profile promises that many, on the contrary, have a reaction of rejection. “I don’t want to spend money on advertised slogans. It is better to do Botox, laser and mesotherapy. The result of this investment is visible immediately. And for care, a basic remedy is enough ”- this is the position of a significant number of women.

Does the face need care after cosmetic procedures?

Often, cosmetologists themselves assure them of this. More precisely, those of them that primarily think about profit. Indeed, without proper care, the skin will “lose” the effect of the procedure much faster, which means that the client will come sooner. And he will bring money, for the sake of which the agitation was started. But on the other hand, after professional procedures, the face really changes and becomes younger more noticeably than from the use of the most advanced and expensive means. Why spend then?

“Whatever one may say, any intervention, be it an injection, peeling or a laser, is a significant stress for the cells. And its consequences can be different: from slight redness to swelling and inflammation. Therefore, it is in our interests to normalize metabolism and blood circulation as quickly as possible. And good cosmetics in this matter is the first assistant, ”says Professor Jacques Proust, head of the center for the prevention of aging at the Genolier Clinic in Switzerland.

Some active techniques subsequently provide for a course of soothing or restorative procedures. But after them, you still need to use proven anti-age products.

Moreover, due to professional interventions, creams are even more needed by the skin than before. It is no secret that their active ingredients primarily act on the surface layer of the skin, the epidermis. Most of the professional techniques are aimed at rejuvenating the dermis, which is deeper. By nature, the boundary between these two layers is very secure and not permeable enough to protect itself from external aggression.

Therefore, the cells of the epidermis need additional substances that creams give them. And with age, metabolism slows down, which causes the notorious dryness, dullness, wrinkles, pigmentation and other signs of aging. It is with them that cosmetics fight. Not as fast as injections and machines, which annoys many.

photoshop in a jar

“Today, women have become very demanding on cosmetics. They want changes right after the first application, not wanting to hear about the cumulative effect. Dreaming of a kind of photoshop in a jar. Of course, this is very stimulating for us in research work,” says Véronique Delvin, director of research and development at Lancôme, “but still, to get a real effect, you need to use the product for 3-4 weeks.”

To brighten up the expectation, manufacturers go to tricks, supplying creams with immediate action components. And skillfully diverting our attention with the marvelous aroma and melting texture of the products. Hence the two languages ​​spoken by the beauty industry.

The first is militantly broadcasting about the fight against numerous enemies of skin smoothness, about the powerful arsenal of the cream, its strategy and battle scenes in the epidermis.

The other is teasing, purring, whispering. It is about how pleasant it is to immerse your fingers in seductive-airy substances. That the aroma will captivate the mind, and the cream will melt on the face, smoothing, smoothing, straightening … The skin will become satiny, luminous, flawless … We are trusting. We love beautiful words. We are optimists. We are buying. We hope to become more perfect.